Browser-based games are highly effective because they don’t require users to download anything.
With a simple click, customers can start playing a fun game directly on your website.
This accessibility ensures more participation, and the best part?
After playing the game, participants are often prompted to fill out a form-gathering valuable data for your business.
Imagine this scenario: A visitor lands on your website and sees a banner offering them the chance to win a prize by playing a quick game.
They have fun, complete the game, and are then asked to fill in their contact details to claim their reward.
After entering their details, they are encouraged to share their achievement on social media, further promoting your brand.
Why Do Digital Games Work?
- Engagement: Online games grab attention because they offer a break from the ordinary. The gamification elements keep users hooked, and in exchange for a fun experience, they’re willing to share personal information like emails or phone numbers.
- Viral Potential: Once players finish the game, they’re encouraged to share their score or progress on social media. This social sharing helps spread the game (and your brand) to a broader audience, often organically.
- Data Collection: The form players fill out after the game becomes a powerful data collection tool. You can gather email addresses, demographics, and even preferences based on the choices they made in the game. This helps businesses grow their databases efficiently.
- Boost Sales through Offers: After finishing the game, why not offer a discount or limited-time deal? This encourages immediate purchases, especially if there’s a sense of achievement attached to the discount. For example, “Congrats on completing the game! Here’s 20% off your next purchase-valid for 24 hours!”
How to Implement Browser-Based Games
Here’s a simple step-by-step approach to using digital games to grow your database and boost sales:
- Create a Simple Game: The game should be fun but easy to play, such as quizzes, spin-the-wheel, or memory match games. Make it visually appealing and relevant to your brand.
- Form Integration: Once the game is completed, prompt users to fill in a form to unlock their prize or discount. Be sure the form asks for key details like their name, email address, and possibly other information you want to gather.
- Social Sharing: Encourage players to share their results on social media, ideally by adding a “Share on Facebook/Twitter/Instagram” button right on the results page. Some brands offer extra entries into a prize draw if the user shares the game with their friends.
- Reward System: Offer rewards like discounts or entries into prize draws for participating. People are far more likely to share their data and the game if they know there’s a prize at stake.
Takeaway
Digital games are a playful yet powerful tool that businesses can use to grow their database and boost sales.
By making it fun and interactive, you create a positive association with your brand. After all, people love games-and they’ll love sharing them with others too!
- What are browser-based digital games in marketing?
These are online games that users can play directly in their browsers, often integrated into a company’s website. They encourage participation and are used to collect user data, such as email addresses. - How do digital games boost sales?
By offering rewards or discounts after the game, businesses motivate users to make purchases. The fun, competitive aspect increases engagement and keeps customers returning. - Can users share these games on social media?
Yes! Many digital marketing games include built-in features that allow users to share their results on platforms like Facebook and Twitter, helping spread the word about your brand organically. - What data can I collect through digital games?
Information like names, emails, and sometimes even preferences can be gathered when users complete a game and fill out a form to claim their prize or discount.